We have been thinking really hard about what we can do to help all local business as well as all our customers past and present when we are all allowed to go back to work and things return to a more normal situation.
The Catch 22 for all businesses is that more than at many time in recent history they will need to promote themselves to their potential customers as broadly and widely as possible but due to a reduced income over this recent period will have less money to do so! Tricky!!
So the question to ourselves these last weeks has been “How can we help local business increase the impact of their advertising by spending less money”!!
From the perspective of our current business model this has represented an interesting conundrum but we think we have come up with a solution that will benefit everyone!
So here is our temporary solution to this issue which we will be applying as soon as we have the green light to distribute magazines again…pretty confident it will be JULY.
We have decided as a trial to change the format of our magazines to create a new format and pricing structure that will help all local businesses get back on track by allowing them to promote to many more homes for less money.
Whereas previously we printed 7 separate magazines that went to 7 different communities we have decided to combine these magazines and create two new publications. They will be …The BRIGHTONIAN and The HOVARIAN.
We will be delivering to the same houses as we have always delivered to with the areas covered as follows…
The BRIGHTONIAN will be distributed to 12,000 homes and venues in Fiveways, Hanover, Queens Park and Kemptown
The HOVARIAN will be distributed to 12,000 homes and venues in West Hove, Poets Corner and Hove Park.
The magazines will be A5 and will have editorial sections dedicated to each area of the city where they are distributed. They will also have a section for citywide articles and well as possibly a property section. The percentage of editorial will be higher than the previous format and from surveys of local residents the feedback is that they would enjoy also reading about what is going on in neighbouring communities as well as their own.
But the only the reason for this change is to help you promote yourself to many more prospective customers for less money.
See the new rates here.
We are currently reserving spaces in the first of these editions…